新客户发来询盘,第一封报价邮件怎么写?太简单显得不专业,太冗长客户懒得看。下面3个版本,按客户类型选用。

版本1:简洁版(客户只问了价格)

Subject: Quotation for [Product Name] – [Your Company]
主题:[产品名]报价 – [公司名]
主题要包含产品名,方便客户搜索
Hi [Name],

Thank you for your inquiry. Please find attached our quotation for [Product Name].

Key details:
- Unit price: USD [price] / [unit]
- MOQ: [quantity]
- Lead time: [days] days
- Payment: T/T 30% deposit, 70% before shipment

Looking forward to your feedback.

Best regards,
[Your Name]

版本2:详细版(大客户/重要询盘)

Subject: Custom Quotation for [Product Name] – [Your Company]
主题:[产品名]定制报价 – [公司名]
加 Custom 显得更重视
Hi [Name],

Thank you for reaching out. Based on your requirements, here is our detailed quotation:

[Product specifications table]

Pricing:
- 1-999 units: USD [price]
- 1000-4999 units: USD [price]
- 5000+ units: USD [price]

Terms:
- Sample lead time: [days] days
- Mass production: [days] days after deposit
- Packaging: [details]
- Certification: [CE/FCC/RoHS etc.]

We can also customize [feature] if needed. Let me know if you have any questions.

Best regards,
[Your Name]

版本3:跟进版(发了报价没回复)

Subject: Following up on our quotation for [Product Name]
主题:跟进[产品名]的报价
发报价后3-5天没回复,用这个模板跟进
Hi [Name],

Just following up on the quotation I sent last week. Did you have a chance to review it?

If you have any questions or need any adjustments, please let me know. I am happy to help.

Best regards,
[Your Name]

小技巧:报价邮件不要只发附件,正文里一定要写关键信息(价格、MOQ、交期),客户不用打开附件就能看到重点。