客户开口就要60天甚至90天账期,直接拒绝怕丢单,痛快答应又怕坏账和现金流吃紧。账期谈判的关键,是拒绝这个数字,而不是拒绝这个人。

客户说什么

Customer
Can you offer us 60-day payment terms?
能给我们60天账期吗?
You
I understand cash flow matters. Let me see what we can do without putting the order at risk.
我理解现金流重要,我来看看怎样既帮你又不让订单冒风险。

客户真正担心的是什么

要长账期,通常不是想赖账,而是他的下游也在拖他的款。理解这一点,你就不会把话谈死。

客户要长账期,多半是下游回款慢、现金流紧。理解他的难处,但别用你的现金流去替他的下游垫资。是帮他解决,不是替他承担。

你怎么判断

How long have you been with your current suppliers, and what terms do they give you?
您和现在供应商合作多久了,他们给什么账期?
先摸清对方的付款历史和行业惯例
Customer
We'd like 60 days. That's standard for us.
我们想做60天账期,这是我们的惯例。
You
I hear you. Let's start at Net 30, and once we've had a few on-time payments, we can revisit it.
我理解。我们先按30天来,几笔按时付款之后,再谈延长。

哪些回应会让局面变差

Sorry, we only do 100% T/T in advance.
抱歉,我们只做100%预付。
一刀切拒绝,容易把能谈的客户也推走

一刀切说只有预付,会把诚心合作的客户也推走;反过来无条件答应60天,坏账和资金链的风险全落到自己身上。两个极端都伤人。

适合强势客户的表达

Our standard is 30% deposit, 70% before shipment. I can't move on that, but I can prioritize your production.
我们标准是30%定金、发货前70%。这条我不动,但可以优先排你的产。
守住资金底线,用非价格条件补偿
30% deposit, 70% before shipment is our standard. I can't move on that, but I'll prioritize your order.
30%定金、发货前付清是我们的标准,这条不动,但可以优先排产。
守住资金底线,用排产换让步

适合长期客户的表达

Let's start with Net 30. After three on-time payments, we can look at Net 45.
先按30天来,三笔按时付款后,我们可以谈45天。
用逐步放开的方式给长期客户台阶
If we extend your terms, would you sign a 12-month purchase agreement?
如果放宽账期,您能签12个月的采购协议吗?
把账期让步换成长期承诺

三种回应方案

English中文
Settle upfront维持预付,用交期或服务补偿
Split the difference给部分账期,如 Net 30 加订金
Earn it先短期,按时付款后逐级放开

如何把口头承诺写进会后纪要

I'll confirm in writing: 30% deposit, balance before shipment, terms revisited after three orders.
我会书面确认:30%定金、发货前付清,三单后重议账期。
把以后可谈也写清,免得被理解成现在就给

账期谈判的底线是现金流。拒绝要留门,让步要有条件,所有口头讲定的付款方式,当天写进纪要。

账期一定要落到书面:多少天、起算点、逾期怎么处理。再用一句话留门,比如到期后可以再谈,既不伤关系,也不留隐患。