昨天还说得好好的,今天客户突然说内部还要再讨论。反悔在谈判里很常见,慌和急都解决不了问题,先搞清楚他为什么退。
客户说什么
Customer
My boss thinks the price is still too high. We need to think about it.
我老板觉得价格还是高,我们要再考虑一下。
You
Thanks for being upfront. Is it the price itself, or something else in the offer?
谢谢您直说。是价格本身,还是方案里别的部分?
反悔往往不是全盘否定,而是某一个具体点在卡着。找到它,就有得谈。
客户真正担心的是什么
反悔背后通常是三类担心:价格没说服领导、交期赶不上、或者找到了更便宜的备选。先分类,再对症。
反悔像感冒,多数能好,但要看你怎么处理。先分清他是真顾虑、内部流程,还是拿你当备胎。真顾虑可以对症,备胎就别急着降价。
你怎么判断
If I can address that one point, would you be ready to move forward?
如果我能解决那一点,您就可以推进吗?
用一个问题判断反悔是真顾虑还是借口
Customer
Sorry, we're not ready yet. We're still comparing options.
抱歉,我们还没定,还在比较几家。
You
No problem. Is there a specific point I can help clarify, so you can make a confident decision?
没关系。有没有哪一点我可以帮您说清楚,让您更容易做决定?
哪些回应会让局面变差
But you promised yesterday!
可你昨天答应过的!
指责只会让对方下不来台,把合作推向终点
追得太紧、情绪化质问,是把客户推向对手最快的方式;完全冷处理、不跟进,又等于主动放弃。火候比话术更重要。
适合强势客户的表达
I'll hold this price for 48 hours. After that, I can't guarantee it.
这个价格我给你保留48小时,之后不敢保证。
给期限,制造适度紧迫感
I'll keep the offer open until Friday. After that, the price may change.
报价给您保留到周五,之后价格可能调整。
给期限,温和地建立紧迫感
适合长期客户的表达
No pressure. Take the time you need, and I'll send a recap so your boss has the full picture.
不着急,您慢慢考虑,我发份纪要,让您老板看到完整情况。
帮客户向上汇报,是最实用的助攻
Take your time. I'll follow up next week with anything new that might help.
您慢慢定,下周我带着新信息再来找您。
低压力跟进,保住关系
会后跟进三步
| English | 中文 |
|---|---|
| Day 0 · recap | 当天发纪要,锁定已谈定的部分 |
| Day 2 · address objections | 针对反悔点逐条回应 |
| Day 5 · soft nudge | 不催单,提供新信息或新选项 |
如何把口头承诺写进会后纪要
I'll send a recap that answers each of their concerns, point by point.
我会发一份纪要,逐条回应他们的顾虑。
跟进时用纪要对症下药
反悔不可怕,可怕的是情绪化处理。先听原因、再给台阶、用纪要跟进,把再考虑慢慢变成可以定。
跟进纪要要短:先复述对方的核心顾虑,再给一条针对性的回应,最后留一个明确的下一步。别催,给对方留台阶。