客户沉默只有三种原因：忘了、在比较、根本不想买。三种要用三种问法，同一个模板反复发只会把客户推得更远。下面每封只问一个问题，并给他一个不回复也不尴尬的出口。

场景1：说再看看，然后没了下文

这类客户多半在比价。别问进度，给他一份对比表，让他有理由回来。

Subject: Just checking in – any questions on our [Product] quote?
主题：简单问一句，我们的[产品]报价还有疑问吗？
问疑问，不问进度
Hi [Name],

Just checking in on the [Product] quote I sent on [date]. Do you have any questions on the spec or the price?

If it helps, I can put together a short comparison against the options you are looking at.

Happy to adjust anything on our side.

Best regards,
[Your Name]

场景2：问题问完了，就是不下单

他认可产品，卡住的多半是预算或内部审批。给他一份可以直接转发给老板的一页纸。

Subject: Ready when your budget cycle opens
主题：等您的预算周期一开，我们随时启动
给时间锚点，不给压力
Hi [Name],

You have asked all the right questions, so I think the product side is clear. Often the next step is internal approval or budget.

If it helps, I can hold this price for you until [date] and send a one-page summary you can forward to your team.

Would that be useful?

Best regards,
[Your Name]

场景3：答应某天回复，但没回

直接引用他上次说过的话，礼貌但不含糊，他不好意思装作没看见。

Subject: Following up on our call – you mentioned [day]
主题：跟进我们的通话 – 您提到过[某天]
引用原话，比泛泛地催有力
Hi [Name],

On our call last [day] you mentioned you would come back this week. I know things get busy, so no pressure at all.

Do you still see this moving forward this month? A simple yes or no is fine.

Best regards,
[Your Name]

场景4：订单确认了，定金不到账

把时间线写清楚，说明晚付对交期的影响，语气不能像催债，让他自己算这笔账。

Subject: Deposit for PO [number] – lead time starts on receipt
主题：订单[编号]定金 – 收到后开始计算交期
把影响说清，决定权留给他
Hi [Name],

Thank you for PO [number]. Our production slot for [month] is reserved, but the lead time of [X] days starts once we receive the deposit.

If the deposit goes out this week, we can still ship by [date]. Would you like me to resend the invoice?

Best regards,
[Your Name]

场景5：交货前的细节确认（不是催单）

确认包装、标签、唛头和收货地址。写成待确认清单，让客户逐项回复，避免口头说好、事后扯皮。

Subject: Please confirm packing details before we start
主题：开工前请确认包装细节
清单式提问，客户回得快

跟进节奏：报价后第3天问疑问，第7天给一份新信息，第14天做最后一次。超过三次没有实质回复，就改成每月一次的长期维护，别凭心情发。

两个技巧：所有跟进都在同一封线程里回复，客户往上翻就能看到上下文；主题行保留原报价的主题，不要每次新开一封。