开发信最大的误区是写成公司简介。客户扫三秒看不到跟自己有关的内容就删了。下面五个模板，每个只解决一个问题：让客户愿意读第二句。

发信前先查清三件事：对方在卖什么、他当下的麻烦、你要他做的唯一动作。

模板1：精准切入（已知对方在卖什么）

开头用一句观察代替自我介绍，结尾只留一个动作，全文控制在120词以内。

Subject: Quick question about your [Product Category] sourcing
主题：关于你们[品类]采购的一个小问题
不卖货，只提问，打开率更高
Hi [Name],

I noticed [Customer Company] has been expanding its [Product Category] line. We supply [Product] to buyers in [Market A] and [Market B].

One quick question: are you sourcing [Product] from a single supplier, or do you keep a backup?

If useful, I can send our spec sheet and current pricing.

Best regards,
[Your Name]
[Company] | [Phone]

模板2：痛点切入（对方交期或价格出问题）

用他当下的麻烦开头，比夸自己产能更容易得到回复。

Subject: [X]-week lead time on [Product]?
主题：[产品]交期涨到[X]周了？
直接命中对方当下的麻烦
Hi [Name],

A few buyers in [Market] told me this quarter that their supplier pushed lead time to [X] weeks. If that is happening on your side too, we may be able to help.

We ship [Product] in [X] days, with [X]% on-time delivery over the past 12 months.

Would a one-page comparison sheet be useful?

Best regards,
[Your Name]

模板3：展会或领英加好友后的第一封

这是回复率最高的一类。关键是把当时聊过的细节写回去，证明你记得他，而不是群发。

Subject: Following up from [Exhibition] – [Product] for [Market]
主题：[展会]之后的跟进 – 给[市场]的[产品]
展会名加市场名，客户一眼认出你
Hi [Name],

Good to meet you at [Exhibition] last week. You mentioned you were reviewing [Product] for [Market] in [Season].

As promised, here is the catalogue and our latest price list. The item you picked up is on page [X].

If you want samples, I can ship them this week. Just confirm the address.

Best regards,
[Your Name]

模板4：给采购负责人的数据版

采购只看成本、交期、风险。这封信不谈感情，只给数字，并主动提出24小时内报价。

Subject: Cutting [Product] cost by [X]% without changing specs
主题：不改规格，把[产品]成本降[X]%
带着结果去，客户才会打开
Hi [Name],

Three things our buyers care about when sourcing [Product]:

1. Price: [X]% below the current market average at the same spec
2. Lead time: [X] days from confirmed PO
3. Compliance: [CE / FCC / RoHS] certified, full test reports available

Send me your current spec and target price, and I will come back within 24 hours with a matching quote.

Best regards,
[Your Name]

模板5：第三次跟进，也是最后一封

主动收尾反而常收到回复——你不给他压力，他才愿意说出真实原因。

I will stop here and assume the timing is not right.
我就不再打扰了，理解为现在时机不合适。
开发信里最好用的一句收尾
Hi [Name],

I have written twice about [Product] and have not heard back, so I will stop here and assume the timing is not right.

If that changes, just reply to this email and I will pick it up right away.

Wishing you a good quarter ahead.

Best regards,
[Your Name]

共同逻辑：正文不超过150词；每封只给一个明确动作；公司简介放进签名，不要放在正文第一段。

判断线索值不值得跟：回了具体问题，当天就回；只回一句谢谢，一周后再跟；连续两次都是群发式客套，就停。发送时间选对方当地上午九到十一点，周二到周四最佳。